Tesco Opticians
Visuals showing how the new Tesco.com design could be adopted
Click on the hand cursor on the visual to follow a customer journey through the website.
Home page
This uses the style of a Tesco Direct home page, whilst keeping the split between contact lenses and accessories.
Example of a category page
This is how the pages for the new accessory categories would look. The left-hand navigation would be standard across the whole site.
Example of a product page
The product page has the same structure as a Tesco Direct product page, with the added feature of the suggested sell on the right.
Example of a product photograph page
This shows the enlarge photograph, plus any extra photographs of the product from different angles or product accessories.