Patek Philippe
Luxury watch customer relationship management website
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About the client
Patek Philippe is the world's premier luxury watch manufacturer. You can purchase large houses that are cheaper than these intricate mechanisms that are hand-crafted in Geneva.
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The brief
Not long ago, it was still true to say that Rolex manufactured as many watches in a year as Patek Philippe had produced in its one and a half centuries of existence. In recent years, production has increased, but there is definitely nothing common about these timepieces.
In order to confirm to each customer what a special relationship they have with the company, Patek Philippe are developing the My Patek Philippe website, which will compliment the existing Patek Philippe magazine.
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The solution
The website provides further background reading around features in the coveted Patek Philippe magazine – with the opportunity to comment on articles and explore the subjects further. There are also previews of forthcoming watch models and news from the timepiece auction rooms of the world.
Interaction is encouraged with interactive tools such as "Your dream watch" – and some of the special skills used in the crafting of the watches are explained.