Lunchdate London
Dating website for Londoners
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About the client
Lunchdate London was a dotcom start-up with a new take on an internet favourite. By setting up dates for a lunchtime meeting, the prospective couple get the chance to find out about each other without the open ended dinner date or meeting in a bar. They can spend 45 minutes seeing how the get on, but have a ready made excuse to leave as soon as the lunch is over and they need to get back to work. Sophisticated geographical algorythms match Londoners who are within easy reach of each other, using the universal identifier of the nearest tube station.
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The brief
The client needed the site to be simple to understand, but have a distinctive style in a crowded market.
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The results
The website has attracted an enormous following in a short period of time, with many favourable comments about how easy it is to use.