Eclectica
Asset Management website
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About the client
Eclectica Asset Management broke away from another London based asset management company in 2004. At the time, they had one fund – noted for its seemingly random collection of investments.
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The brief
The partners starting up this asset management company were absolutely clear, they did not want to look like any of their competitors. The company sees itself as a maverick in a staid industry, and its website had to reflect this. However, it still had to meet the tight regulation of the relevant authorities in the UK.
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The solution
A logo with a quirk and clean modern lines define this website. For the registered user, it provides clear and simple
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Results
The clients were delighted with the website – and it's modular, XHTML / CSS design has allowed it to grow rapidly as the company does.