David McNamara
Digital Creative Director
Born – 16th March 1968
Male, married with one child, Tiger
Email davidmc@mac.com
Call me +61 (0) 410 232 555
I am a designer working with web standards to create highly usable websites. Most recently working for Forward in London and for Vodafone in New Zealand.
Originating in the UK, after three years in Auckland my family and I relocated to Melbourne in 2010.
Core skills
- Designing websites which are functional and attractive
- Information architecture to organise complicated data into understandable navigation
- User testing of concepts to ensure they are as easy-to-use as possible
- Developing websites using HTML4, HTML5, CSS and JQuery
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Ford of Europe eMagazine
A quarterly email magazine using a mixture of core and local content across 12 markets in Europe. Mailed to over a million customers and prospects, the campaign creates brand warmth and awareness of the Ford product range.
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Tesco Opticians
An ecommerce website for Tesco Opticians, the largest retailer in the UK. The site sells contact lenses, adding a great deal of complexity to the specification of the product and the buying process, but the user experience is kept simple by mimicking conventional ecommerce behaviour.
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Transport for London weekend email
This weekly email sweetens information about planned transport disruptions with details of weekend events. The events are targeted to use unaffected areas of the transport network, and to promote off-peak travel.
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Patek Philippe
A pre-production customer relationship management website for the world's leading luxury watch manufacturer.
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Eclectica
An asset management company that wanted an online identity that was a cut above the rest of the City bankers.
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AA tactical emails
The AA has a diverse range of services to market to its members and targeted tactical emails are very cost effective and generate a very high response rate.
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Lunchdate London
A dotcom startup with a new take on the dating site.
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First Forum International
A website for a conference company to be based in Trinidad and Tobago.
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Sears Manage My Home
A division of the huge US retailer Sears, Manage My Home provides and extensive range of tips for diy home maintenance. This regular email was successfully pitched to add an element of inspiration to the communications programme.
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Xerox magazine
A leader in the digital print market, Xerox wanted to increase customer feedback and targeting of their magazine.
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IKEA magazine
This website was pitched to the multinational retailer as part of an integrated magazine and website communications strategy. The account remained with the incumbent agency.